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At UCB, everything we do starts with a simple question: "How can we create more value for people living with severe diseases?" In epilepsy care, this is especially imperative as we continue to work on addressing key unmet needs in epilepsy, notably drug-resistant epilepsy and disease modification.
We also understand the health differences among those living with epilepsy and are committed to making sure every epilepsy patient and caregiver is equipped with the knowledge they need to live optimally.
UCB’s 7 Core Values
Passion for performance
People with severe diseases inspire us to make a meaningful difference to as many lives as possible
Innovation
People living with severe diseases rely on us to develop new creative solutions that will have a positive impact on their lives
Accountability
Holding ourselves and each other accountable delivers superior and sustainable value to patients
Entrepreneurship
Entrepreneurs think big and constantly focus on creating superior customer value
Integrity
Overarching principle by which we operate, engage, and interact with customers and other stakeholders, as well as one another
Embracing differences
Diversity of thoughts and an inclusive approach are cornerstones of success
Care
Caring for people with severe diseases, customers, and colleagues is at the heart of what we do and makes us better
UCB’s Principles
There are 4 principles that serve as the basis of everything we do. They focus on better understanding not only our patients, but the ecosystem of care that impacts and touches them. We are focused on translating these principles into specific actions, behaviors, and decisions every day—with the intent of creating even greater value for patients. It’s likely that the principles your organizations hold are similar and likewise are pushing you to evolve based upon the rapidly changing healthcare landscape.
Click on 1 of our 4 core principles below to see what drives us.
UCB’s Vision
Navigating the Epilepsy Ecosystem on behalf of the patient population to discover, synthesize, and share compelling evidence for improved outcomes. Those who suffer from epilepsy are in great need of improved care. That need serves as the foundation of our epilepsy team’s vision of removing healthcare barriers, reducing societal challenges, and identifying population health gaps for those with epilepsy.
To achieve our vision we
focus on 3 strategic drivers:
We foresee a vision for 2030 where epilepsy patients are treated by a diverse core of medicine-based solutions, each well fit through the use of predictive analytics and biomarkers and each augmented through technologies and services to drive better outcomes.
Unlock the Match
Ensuring that patients are aligned with the best solutions to reduce or eliminate the impact of epilepsy on their lives
Partner for Ideal
Engaging with patients to support them in reaching their ideal and to augment the impact of our medicines
Bridge the Gaps
Raising the standard of care through new solutions for those left behind by the current medicines and improving access to proven solutions for all.
Our Mission for Population Health
The mission of UCB’s Population Health Team is to champion health equity and quality care for everyone in the epilepsy community. How do we create better value for people living with epilepsy through population health?3
UNDERSERVED COMMUNITIES
QUALITY OF CARE
CONNECTIONS BETWEEN STAKEHOLDERS
SUBPOPULATIONS
TARGETED SOLUTIONS
Voices in the conversation
We listen to the voices in the epilepsy patient journey and then connect in order to identify customized solutions to enhance the outcomes.

What’s Happening Now
The UCB Population Health Team is always working towards developing projects and nurturing collaborations that create value for those with epilepsy. Check out our latest population health projects to see how we are supporting equal epilepsy care for all epilepsy patients.
Our published projects:
The influence of social determinants of health on epilepsy treatment delays in an Arizona Medicaid population
Epilepsy & Behavior
Community pharmacists’ role in caring for people living with epilepsy: A scoping review
Epilepsy & Behavior
Using Design Thinking to Reimagine the Community Pharmacist's Role in Epilepsy Care
American Epilepsy Society
Stakeholder perceptions of community pharmacist population health management of people living with epilepsy
Epilepsy & Behavior
The Role of Social Determinants in Epilepsy Treatment Gaps and Health Outcomes for Arizonans on Medicaid
American Epilepsy Society
Hispanic CARE (Cultural Attitudes Regarding Epilepsy): Health Care Stakeholder Perspectives
American Epilepsy Society
Hispanic CARE (Cultural Attitudes Regarding Epilepsy): Patient, Caregiver, and Community Perspectives
American Epilepsy Society
Evaluation of emergency department-based seizure and epilepsy education: Exploring the need for early epilepsy self-management intervention
Epilepsy & Behavior
Social determinants of epilepsy: Understanding the treatment delays
American Public Health Association
References
- Data on file. UCB Strategic Partnership Deck. 2018: Slides 1-32.
- Data on file. UCB Gaps in Care. 2020: Slides 1-17.
- Data on file. UCB Population Health Patient Value Platform. 2021. Slide 1-46.